It's a virtual character created with a specific profile. Our virtual influencers, through AI, can interact with audiences as an authentic influencer does.

The service is for B2B companies that want to position themselves as experts in their industry or those that want to carry out specific marketing campaigns through a virtual influencer.

Castleberry Media owns and manages the influencer, but it specializes in your company and industry. It is also exclusive to your company, meaning it cannot work with other companies in your industry.

We run the service this way because it allows editorial independence, cost savings,and the ability to participate in online groups and niches without being tied to corporate messaging.

No, we believe that for the influencer to be successful and engage organically, it must post content with high frequency, in large amounts, and aligned to what the audiences want to learn. Each influencer, therefore,has editorial independence and will be able to post content across the internet.

The content, however, is checked by a human before it gets posted to ensure compliance with our standards. Your company only approves the posts and articles about your products and services.