Ever wondered what the secret is behind truly impactful B2B content is? Spoiler: It’s data. And lots of it. At Castleberry, we've been extracting and analyzing content data for over eight years, transforming how our client’s execute their content strategies.
While the world was busy making educated guesses about what makes content work, we asked ourselves, “Why is everyone guessing, and how do we go about it differently?” That’s how our journey into finding the right data points began. We decided to ditch the guesswork and let data lead the way to content strategies that are focused on what the audience actually wants to consume and not what we think they want.
Our ethos is simple: to forge strategies that resonate, we must listen to the audience, analyze their preferences, and understand their conversations. Before we draft a single word or design a content vertical, we immerse ourselves in data—what does the audience find compelling? What topics ignite their conversations? This meticulous approach ensures that our strategies are not just informed but precisely targeted.
We are a technology and services company that specializes in content marketing, driven by data and powered by artificial intelligence. Our unique approach helps medium and large corporations craft, deliver, and optimize content that engages and persuades their audiences effectively. Unlike traditional agencies or consultancies, we combine deep audience insights with advanced data analytics to create targeted content strategies that are based on the audience's digital behavior. Take a look at this case study to get a better understanding of our services.
At Castleberry, our mission is simple: to fill the world with useful content. We believe in creating content that not only positions brands as authoritative voices in their industry but also genuinely benefits the audience it reaches. Through a blend of proprietary technology and human creativity, we strive to deliver content that informs, entertains, and inspires.
If you have any further questions, please do not hesitate to contact us
Castleberry creates technologies and services to help corporations persuade their audiences through content marketing.
We offer our services in North and South America. Our clients, however, are global companies and use our content wherever they do business.
In the first trimester of 2022 we became a carbon positive company. We currently offer our customers the ability for their content production emissions to be offset by Castleberry without extra cost.
Yes, our entire team has worked remotely from the very beginning, and we plan to continue to work remotely for the foreseeable future.
At Castleberry, we are constantly growing and rely on talented individuals to provide the best service to our customers. We share our job openings on our LinkedIn page.
We specialize in working with B2B companies to grow their traffic, leads and sales through strategic content.
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