World-class content starts with data that enables a deep understanding of your audience. Buyer personas are unfortunately not enough and can often lead companies astray. We believe in combining our client's insights and data with accurate world information about what their audiences consume and talk about online.

The first step is a workshop where our clients can share their customer journey, details about their products and services, and specific goals they hope to achieve through their content initiatives.

Our content strategy details the verticals, topics, and formats that allow you to move your audience through the customer journey.

Yes, our strategy will indicate how to organize the content on your site according to the content verticals and blog sections.