It is a marketing strategy that seeks to create, publish and share valuable content that generates high interest to your buyer persona. With content marketing, architecture and design firms can achieve objectives such as:
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- Build customer trust and loyalty by providing valuable information related to the industry.
- Raise awareness of their brand and position themselves in the minds of prospective clients.
- Increase traffic to their website and attract potential clients.
- Position themselves as experts in the industry.

At Castleberry we create audiences, as specific as required by the client, and we analyze the digital activity and content consumption of these audiences to understand what interests them. Thus, with our artificial intelligence, we examine what are the best types of content and topics that can generate greater interest and engagement to our clients' target audiences.

At Castleberry we are experts in producing content that generates value. In addition to having unique content marketing tools such as True Content® and Mindpath®, we have extensive experience working with companies in the architecture and design industry, both in the American and Latin American markets. Furthermore, we work with a team of writers and experts specialized in creating content for these types of companies.