In today's fast-paced digital world, companies need to leverage every tool at their disposal to attract top talent. One of the most powerful platforms for employer branding is LinkedIn, the world's largest professional network. However, simply having a LinkedIn presence is not enough. To stand out from the crowd, companies must take a strategic and creative approach to their employer branding initiatives.
This article will explore how Marmon Holdings, a global industrial organization, can improve its employer branding initiatives on LinkedIn.
One of the most effective ways to build a strong presence on LinkedIn is by posting frequently. According to LinkedIn's own data, companies that post at least once per week see a significant increase in engagement and followers. Marmon should aim to post at least two to three times per week to keep their audience engaged and informed about their company's latest news, achievements, and job openings. By posting more frequently, Marmon can stay top of mind with potential candidates, which is essential in today's job market where candidates can face multiple job offers at once.
Posting frequently is not enough to grab the attention of potential candidates. In a sea of content, Marmon needs to make sure that their posts stand out visually. The use of eye-catching visuals, such as high-quality images, videos, and infographics, can significantly increase the chances of people stopping to read and engage with their posts. Marmon can also experiment with different post formats, such as carousels, polls, and live videos, to keep their audience engaged and interested.
Another way to keep their audience engaged is by offering a variety of post formats. Marmon can create different types of posts that showcase their company's culture, values, and career opportunities. For example, they can share employee stories, highlight their community involvement, and give a behind-the-scenes look at their operations. By offering a mix of posts, Marmon can cater to different audiences and keep their content fresh and interesting.
One of the most effective ways to connect with potential candidates is by telling personal stories. Marmon can highlight the experiences of their employees, including their career paths, challenges, and achievements. By sharing these stories, Marmon can show potential candidates what it's like to work for their company and build a sense of community among their employees. Personal stories can also help humanize the company and make it more relatable to potential candidates. We are aware Marmon already does some of this. Our suggestion is to do more and of higher quality.
Engineering is often associated with dull and technical work. However, Marmon can showcase the "sexy" side of engineering by highlighting their innovative and exciting projects. For example, they can showcase their work in aerospace and transportation, which involves cutting-edge technology and design. By highlighting the exciting and challenging work they do, Marmon can attract top talent who are passionate about engineering and want to make a difference.
In addition to these strategies, Marmon can also take inspiration from an article in Forbes that suggests the following tactics for building a strong employer brand:
By implementing these strategies and tactics, Marmon can improve its employer branding efforts on LinkedIn and beyond. However, it's essential to align these efforts with a content marketing strategy that focuses on what audiences want to know, learn, and explore. By creating content that speaks to the needs and interests of its target audience, Marmon can establish itself as a valuable resource and build a strong employer brand that attracts top talent.
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