Castleberry is proud to announce that we have been honored with a prestigious Gold Award for our pioneering work in creating and developing the B2B Virtual Influencer, Mateo Meo. Mateo has quickly gained an online presence talking about topics in the satellite, technology, and connectivity sectors, and this recognition from the dotCOMM Awards—a global competition celebrating excellence in web creativity and digital communication—highlights the impact of our innovative efforts.
The dotCOMM Awards is a renowned competition that honors the best in web creativity and digital communication. Managed and judged by the Association of Marketing and Communication Professionals (AMCP), this international platform highlights innovative achievements and sets industry standards for excellence. Winning this award places Castleberry among the leading innovators in the digital communication landscape.
Mateo Meo, the award-winning B2B Virtual Influencer created by Castleberry, is a digital persona designed to engage with industry professionals on topics such as satellites, connectivity, space, AI, and its applications to various industries including mining, aviation, automotive, and cruise.
Mateo's trajectory and consistent online presence have allowed him to establish a strong voice and connect with people in these fields.
Mateo Meo is already active on X (@mateo_meo) and TikTok (@mateo_meo), where he shares his unique perspective and opinions. People can also visit his website, www.mateomeo.com, to access all his content and subscribe to his newsletter.
One of Mateo’s most notable collaborations is with SES Satellites, a provider of global content connectivity solutions. SES turned to Mateo to help communicate their advancements in satellite technology and connectivity, particularly in industries like aviation, maritime, and government sectors.
Through this partnership, Mateo has become a powerful voice in breaking down complex technological concepts into accessible, engaging content that resonates with a highly specialized audience. By leveraging Mateo’s reach and credibility, SES has been able to raise awareness about its innovative solutions, targeting key decision-makers and industry leaders.
The success of Mateo Meo as a B2B Virtual Influencer is measured through specific KPIs that go beyond traditional social media metrics. Castleberry tracks the types of companies visiting Mateo’s blog, the quality of his followers (including their roles, industries, and companies), and the engagement of newsletter subscribers. These metrics provide a comprehensive view of Mateo’s effectiveness in reaching and engaging with high-level executives and decision-makers who can drive business growth.
For instance, instead of merely counting likes or shares, Castleberry analyzes the interaction of leading industry executives with Mateo’s content. This detailed analysis ensures that Mateo is not only reaching but also resonating with the right audience, leading to meaningful engagements and business outcomes.
The recognition from dotCOMM Awards underscores the potential of B2B Virtual Influencers as a disruptive and innovative marketing strategy. Unlike traditional marketing approaches, B2B Virtual Influencers like Mateo Meo offer a unique blend of authenticity, engagement, and scalability. They can participate in niche forums, industry events, and virtual conversations where direct brand presence might not be as effective or viable.
By leveraging advanced AI technology, these digital personas can provide insights and engage with audiences in a more personalized and impactful manner. This approach allows businesses to build trust and credibility, ultimately leading to better business outcomes.
As businesses continue to seek innovative ways to engage with their target audiences, virtual influencers represent the next frontier in digital marketing.
For more information on how B2B Virtual Influencers are reshaping the marketing landscape and being used by top companies across different industries, feel free to contact us. We’d be happy to share more details about this groundbreaking technology.
