The Sunshine Project — four years of content marketing built into a multi-channel influence engine.
Atlas Renewable Energy + Castleberry Media. From audience-aligned blog content to AI-driven targeting, KOL programs and native placements on Forbes, WSJ and the Financial Times — a long-term partnership that delivered measurable business outcomes and award-winning work.
Revenue growth during the last two years of the program
Business executives reached with Atlas content
Decision-makers engaged with our content
Ideal companies reached via Mindpath®
Executive summary
A four-year program that turned content into influence, authority and growth.
In partnership with Atlas Renewable Energy, Castleberry has executed a four-year content marketing program that evolved from simple audience-aligned blog content into a powerful, multi-channel influence engine.
Combining human expertise, AI tools like True Audience and native content distribution, we've built a long-term strategic partnership that led to increased brand awareness, improved audience engagement and measurable business outcomes — including award-winning content and exposure to 300K+ business executives.
Tools & services
The full stack behind The Sunshine Project.
Audience intelligence, expert-sourced content, premium distribution and AI-powered targeting — sequenced together end to end.
True Audience
What it is
Castleberry's proprietary content intelligence platform. It helps us understand what audiences are actually reading, talking about, and sharing — so we can create content that truly connects.
How it works
We analyze thousands of data points across relevant media outlets, competitor strategies, trending keywords, and audience behavior to uncover the exact topics and formats the ideal customer engages with — building a smart, data-backed content strategy from the start.
Content at Scale
What it is
A production method designed to help brands publish high-quality content consistently — without overwhelming internal teams.
How it works
We interview subject-matter experts from the client's team and turn those conversations into a wide variety of formats: blogs, videos, infographics, quote cards, short-form clips and more. The brand's voice stays intact while the client's workload drops by up to 90%.
Mindpath
What it is
An automated service that identifies high-intent website visitors and uses the client's existing content to guide them toward a decision.
How it works
Mindpath recognizes potential buyers by analyzing on-site behavior and intent signals across the web. We then build tailored content journeys for each visitor and launch automated LinkedIn campaigns to reach decision-makers.
Native Distribution
What it is
A strategic way to get content placed on premium media outlets your audience already trusts — without it looking like an ad.
How it works
We publish content on platforms like Forbes, Wall Street Journal, and Financial Times in a format that blends seamlessly with editorial content. This boosts credibility, increases reach, and drives targeted traffic to the client's site.
Key Opinion Leader Program
What it is
A personal branding program that turns internal experts into recognized thought leaders in the industry.
How it works
We work with corporate executives to develop opinion pieces, interviews and video content. Published on both corporate blogs and the executives' personal networks, the content humanizes the brand, builds authority and strengthens audience trust.
LinkedIn ICP Targeting
What it is
A managed ad service designed to boost the reach of your content by targeting the right decision-makers on LinkedIn.
How it works
We create tailored campaigns based on your ideal customer profile — targeting specific industries, job titles or individual companies — to make sure the best content is seen by the people who matter most.
Backlink Request Service
What it is
An SEO enhancement service that improves the client's site authority by securing high-quality backlinks from relevant websites.
How it works
We continuously monitor industry media for unlinked brand mentions and contact the outlets to request the corresponding backlink. This improves domain authority, generates qualified traffic and boosts organic visibility.
Program timeline
Four years of scalable evolution.
Each phase was built on the success of the last — turning insights into action and content into results. From storytelling to a system for influence, authority and business growth.
Foundation
Building an audience through strategic thought leadership
- True Audience analysis of Atlas's audiences across Latin America — what they were reading, sharing and searching for.
- Thought leadership articles written by energy-sector journalists to position Atlas as a credible industry voice.
- Native content distribution in local and specialized media outlets across LATAM.
- Link-building from day one: monitoring mentions and proactively requesting backlinks from sites that referenced Atlas.
Expansion
Launching Content at Scale
- Continued blog production, native distribution and audience behavior analysis to keep refining the strategy.
- Introduced Content at Scale: interviewing Atlas SMEs and transforming insights into long-form videos, short clips, articles, carousels and more.
- Increased content volume and consistency without overloading the Atlas team.
- Launched targeted LinkedIn distribution to key decision-makers in energy and infrastructure.
- Expanded SEO with a proactive link-building process to strengthen domain authority and search visibility.
Precision
Introducing Mindpath for intent-based targeting
- Launched Mindpath — our AI-driven automation tool that identifies site visitors with intent signals and delivers personalized content campaigns.
- Reached 2,000+ ideal companies, guiding decision-makers from awareness to action using smart content paths.
- Continued all core initiatives: audience analysis, content production, native and LinkedIn distribution, thought leadership and link building.
- A consistent, multi-layered approach that maintained momentum while scaling impact.
Influence
Building authority through people
- Launched the Key Opinion Leader (KOL) Program — Op-Eds, interviews and video for Atlas's CEO and senior leadership team.
- Introduced an AI-Powered Newsletter delivering high-value insights tailored to regional audiences.
- Began producing an AI-Powered Podcast built on content intelligence — most-read topics, time-on-page analytics and client insights — using synthetic voice technology.
- Deeper audience segmentation in Brazil, Chile, Mexico and Colombia, tailoring messages, formats and channels to each market.
Results & impact
More than content — a system for sustained growth.
Atlas has become the market leader for large-scale renewable energy projects in Latin America. Here are the highlights from the program.
Revenue growth aligned with content investment
Atlas more than doubled its revenue during the last two years of the partnership. Castleberry's content program has been one of Atlas's primary marketing investments from 2018 through 2024.
7,200+ decision-makers reached with targeted content
Our strategy wasn't about volume — it was about relevance. We engaged over 7,200 key decision-makers across multiple industries and markets, validating our ability to reach and resonate with high-value B2B audiences.
2,000+ ideal companies impacted through Mindpath
Using Mindpath, we targeted over 2,000 companies that matched Atlas's ICP and had shown active interest in their solutions — enabling a more efficient sales process and tighter brand positioning at every funnel stage.
Over 300,000 content views across platforms
Combining SEO, native distribution and smart content formatting, we reached more than 300,000 executives with content that was genuinely consumed and shared — including placements in Forbes, Wall Street Journal and Financial Times.
+90% reduction in internal workload
Our Content at Scale model freed Atlas's team to focus on strategic input while we handled execution — from interviews to blog posts, videos and social assets — a content system that scaled without adding operational complexity.
Award-winning execution
Gold at the AVA Digital Awards for Best Blog Series and a Platinum DotComm Award in Digital Marketing and Communications for the innovative application of AI in content strategy, especially the True Audience platform.
Recognized with the Gold AVA Digital Award for Best Blog Series and a Platinum DotComm Award in Digital Marketing and Communications — for the innovative application of AI in content strategy, with particular emphasis on True Audience.
Why it matters
From a tactical blog to an audience-first influence machine.
This multi-year program demonstrates how content marketing can evolve from a tactical blog strategy into a strategic, audience-first influence machine. Castleberry's methodology — rooted in data, scaled with technology and designed for human connection — has allowed Atlas to become a market authority in renewable energy while delivering measurable business growth.
Throughout the project we avoided assumptions and embraced a structured approach: content strategies designed around audience intelligence, AI tooling and the judgment of a dedicated creative team. That methodology made content a key component of positioning and sales enablement inside Atlas's marketing ecosystem.
About the partners
Two teams. One long arc.
Atlas Renewable Energy
A leading developer of large-scale renewable energy projects in Latin America, delivering long-term, sustainable solutions for corporate and utility clients across Brazil, Chile, Mexico, Colombia and beyond.
Castleberry Media
A data-driven content marketing company that helps businesses engage their audiences effectively. Using AI and data analysis, we identify audience preferences and create targeted strategies that resonate with specific market segments. Our specialized tools like True Audience analyze audience behavior and optimize content marketing efforts.
What's next
Want a program like Atlas's for your business?
30 minutes. No deck. A straight conversation about what you're trying to build and whether we can help.